Mae's A Level Media Blog

My Statement of Intent: I am going to create a website and a music video that follows the codes and conventions of the dance genre. Music from the dance genre is made by the use of electronics and is most commonly played in night clubs, concerts/raves and on radio stations. My music video is going to be 3 minutes long and my website will have a homepage and a linked page. The name of my artist is ‘Maddi-Blu'. The theme for my production is urban, I have decided to do this as because most dance music videos are of people on holiday so therefore I wanted a more edgy and gritty style of video. To do this I will use locations that portray this and I will use a commercial style of dance in the video. Media Audiences: The target audience for my website and music video will be people aged 16-25 years and in the AB audience demographic, who are culturally sophisticated. I will make my website and music video appeal to them as I will use people from the same age group so that my a

1.  Nobody To Love by Sigma - https://youtu.be/KD5fLb-WgBU - beach -exotic loaction -sunset -hot day -car going along desert -expensive items featured -red smoke bomb and sparkerlers -summer clothing= little clothing e.g shorts / beach wear e.g. bikinis -everyone is happy - in the sea/ running along shore line/ dancing in sea -different cultures (man dancing at work) -fast-paced editing - over the shoulder shot - tracking shots -wide shot -cuts to different places -middle shot and close up -up beat -things blowing in the wind- clothes/ material -focus on two young girls -starts off in the morning and then goes through the day to night -in a lake -sand dunes -simple dance moves -playing beach ball -partying all day and night -two shot, hand held shot, low shot, long shot, high shot -bright colours 2 .  Lullaby by Sigala, Paloma Faith-  https://youtu.be/ghSQz2BcDQU -sand dunes -things blowing in the wind- clothing/ material -expensive items featured -pa

http://dualipa.com/ https://www.sigalamusic.com/ http://calvinharris.com/ http://www.davidguetta.com/_flames/#! Similarities: -used bright colours -advertising a single or ablum -advertising tour dates -last 3 have used a main image that covers most of the page -advertise social media pages -all link to summer/ hot places -

Traditionally  The Labour Party  have been firmly on the left and have branded themselves in red whereas  The Conservative Party  have been firmly on the right have and have branded themselves in blue.  When New Labour (led by Tony Blair) came to power the Labour Party adopted a more centralised position whilst still leaning to the left and The Conservative Party (led by David Cameron) adopted a more central position whilst still leaning to the right. This has changed again recently with The Conservative Party moving more towards the right (as Teresa May has responded to the post-Brexit changes to the political landscape) and The Labour Party moving back towards a more traditional left (as Jeremy Corben represents a more socialist politics). ‘The Left’  is associated with ‘Liberalism’ (L) - ‘Socialism’ (L+) and ‘Communism’ (L++). This means that people who represent this party - Labour’s Members of Parliament (MPs) - and those who vote Labour share a set of values and ideology t

The theoretical framework can be used to develop your own understanding of any media text.  •  media language:  how the media through their forms, codes, convention s and techniques communicate meanings •  media representations:  how the media portray events, issues, individuals and social group •  media industries:  how the media industries processes of production, distribution and circulation affect media forms and platforms •  media audiences:  how media forms target, reach and address audiences, how audiences interpret and respond to them and how members of audiences become producers themselves.